Ipiranga operates throughout Brazil in the sale and distribution of fuels, establishing itself as one of the leading companies in the sector. With a large-scale operation and national presence, the company continuously works to improve processes and generate gains that positively impact both its internal audience and its partners. In a dynamic scenario, with various fronts and initiatives underway, keeping the team aligned with new developments is essential. In this context, strategic communication takes center stage through institutional videos that support training, events, and internal communications, offering a simple, didactic, and efficient way to transmit information to employees, engage business partners, and strengthen organizational alignment.
For the continuation of the series of illustrations and animations, a modular illustration system was structured with consistency and scalability. Each development stage was organized
and described with annotations and usage examples that guide its correct and standardized application. The documentation was designed to facilitate understanding by third parties and allow for faithful replication of the illustrations, even by new collaborators. This approach follows design systems principles, where standardization and documentation ensure efficiency, alignment, and reuse throughout the project.
and described with annotations and usage examples that guide its correct and standardized application. The documentation was designed to facilitate understanding by third parties and allow for faithful replication of the illustrations, even by new collaborators. This approach follows design systems principles, where standardization and documentation ensure efficiency, alignment, and reuse throughout the project.
The materials are developed according to the specific needs of each area, ensuring adherence to the objectives and reality of each area of operation. In recent years, videos have been produced on logistics, risk control and auditing, system and application updates, as well as campaigns for commemorative dates, among many other topics that are part of the Ipiranga universe.
Project Owner: RECbird / MUTO
Art Director: Gustavo Padilha // Former Direction: Rando Bando
Creative Producer: Marcos Scherer Berwanger
Art Director: Gustavo Padilha // Former Direction: Rando Bando
Creative Producer: Marcos Scherer Berwanger
Illustrations: Gustavo Padilha, Gerhard Assini, Danilo Taqueto, Alexandre Cavalheiro,
Hale Mello, Vitória Gomes, Gabriel Alipio
Storyboarder: Gustavo Padilha, Alexandre Cavalheiro
Hale Mello, Vitória Gomes, Gabriel Alipio
Storyboarder: Gustavo Padilha, Alexandre Cavalheiro
Animation Director: Victor Fernandes
Character Animation: Isabel Rupar
Motion: Victor Fernandes, Isabel Rupar
Director of Photography: Nathan Marinho
Director of Photography: Nathan Marinho
