Motion Insider (ESMI) is one of the biggest Motion School in Brazil.
They invited me to direct and design the screens for his 2025 Collage Class.
They invited me to direct and design the screens for his 2025 Collage Class.
Our product is an organic coffee company that offers a respite from the chaos
of city life. To create a visual identity that fits this context, we used a collage-style, handmade aesthetic, employing an earthy color palette and incorporating elements like lettering and doodles to give the project a more laid-back and youthful feel.
of city life. To create a visual identity that fits this context, we used a collage-style, handmade aesthetic, employing an earthy color palette and incorporating elements like lettering and doodles to give the project a more laid-back and youthful feel.
✨🔊Turn the sound 'On' for a full experience.
With the goal of creating a campaign fully aligned with the concept of an organic, handcrafted product, we designed the lettering for the main screen entirely from scratch. In this case, imperfection and flaws were essential to building our narrative.
Color Explorations
Final Styleframe
Unfoldings
The classes were streamed live and later transformed into a Masterclass within the school's platform. By purchasing the Masterclass, students receive access to my open PSD file, which
is already prepared and organized for animation.
Thanks for Watching!
Design: Hale Mello
Animation: Levy Motion
Client: ESMI
Design: Hale Mello
Animation: Levy Motion
Client: ESMI
