This project was developed for Ubisoft, in collaboration with the Global Rainbow Six Siege
team, with a focus on the Challenger Series 2026, the main gateway for new talent entering
the professional competitive scene.
team, with a focus on the Challenger Series 2026, the main gateway for new talent entering
the professional competitive scene.
The Challenger Series serves as the entry point for players who dream of competing
at the highest level. More than a tournament, it offers a structured path, explaining stages,
goals and opportunities throughout this journey. The project’s main purpose is to present
how the championship works, highlight its importance within the competitive ecosystem
and encourage registrations for the upcoming phases.
at the highest level. More than a tournament, it offers a structured path, explaining stages,
goals and opportunities throughout this journey. The project’s main purpose is to present
how the championship works, highlight its importance within the competitive ecosystem
and encourage registrations for the upcoming phases.
The creative direction is built around the idea that becoming a pro player is a game of decisions. Inspired by board games, the project visually translates the competitive “game of life”,
where every choice can define the next move. The visual language is shaped through digital collage and mixed media, combining layers, textures and rhythm to create a strategic, expressive universe deeply connected to the spirit of the championship.
where every choice can define the next move. The visual language is shaped through digital collage and mixed media, combining layers, textures and rhythm to create a strategic, expressive universe deeply connected to the spirit of the championship.
✨🔊Turn the sound 'On' for a full experience.
The design turns the Challenger Series journey into a board game, connecting the Rainbow Six Siege universe to the ideas of progression and strategy. Players are represented as game cards, while in-game elements help build a clear and intuitive visual system, strengthening
the connection with the audience.
Credits
Client: Ubisoft / R6 Global Team
Creative Director Brazil: Lucas Reis
Animation Director: Gerson Germano
Design: Hale Mello
Animation: Gerson Germano
Year: 2026
A huge thanks to Lucas Reis and Ubisoft Global Team for having us on this project.
Creative Director Brazil: Lucas Reis
Animation Director: Gerson Germano
Design: Hale Mello
Animation: Gerson Germano
Year: 2026
A huge thanks to Lucas Reis and Ubisoft Global Team for having us on this project.
