For over 30 years, Coca-Cola's Illuminated Trail has been spreading Christmas cheer
throughout Brazil. The initiative creates a remarkable sensory experience for the public, transforming the brand's iconic campaigns into real-life experiences.
throughout Brazil. The initiative creates a remarkable sensory experience for the public, transforming the brand's iconic campaigns into real-life experiences.
In 2025, with several caravans traveling around the country, the South-Southeast route passed through more than 90 cities in the states of São Paulo, Minas Gerais, Rio de Janeiro, Mato Grosso do Sul, Paraná, Santa Catarina, and Rio Grande do Sul.
The caravan consisted of five trucks, each representing Christmas symbols through scenography, lighting, and big screens. The audiovisual production of the truck with LED panel was carried out in co-production between Chroma Garden, MUTO, and Recbird.
✨🔊Turn the sound 'On' for a full experience.
The truck equipped with an LED panel was designed to represent a gift box, with a four-sided screen and integrated 360° animations. As the vehicle was constantly moving and the audience only saw snippets of the content, the video was developed in 10- to 15-second blocks, ensuring that each person could watch at least one complete moment and create an emotional connection with Christmas. Each block explored elements of Coca-Cola's identity, current and historical brand campaigns, as well as Christmas symbols, always reinforcing the concept of the gift box.
Key-Visuals and Unfolds
Moment 01 - Christmas is here!
Moment 02 - Unwrapping the presents
Moment 03 - Nostalgia
Moment 04 - Letters to Santa Claus
Moment 05 - Christmas Decorations
Moment 06 - Christmas Toast
Storyboard
Through all the country!
Credits
Client: Coca-Cola FEMSA Brasil - @cocacolafemsa_br
Agência: Promoplus - @promoplusbr
Agência: Promoplus - @promoplusbr
Creative Director: Débora Marquesi
Storyboard: Hale Mello
Art Director: Hale Mello
Animation Director: Victor Fernandes
Creative Production: Marcos Scherer
Storyboard: Hale Mello
Art Director: Hale Mello
Animation Director: Victor Fernandes
Creative Production: Marcos Scherer
Design: André Lecue, Débora Marquesi e Alessandra de Mello
Motion Graphics: Victor Fernandes e Isabel Rupar
Video Editor: Luís Paris
Motion Graphics: Victor Fernandes e Isabel Rupar
Video Editor: Luís Paris
Project Coordinator: Ricardo Signorini
Project Manager: Thata Brito
Project Manager: Thata Brito
Thanks for watching!
